TikTok is a fantastic social media platform to market your business to young audiences. Find out how to use it to boost engagement and brand recognition.
- The majority of TikTok customers are less than 50.
- TikTok for Business users can make TopView Ads, In-Feed advertisements and Brand Takeover ads. Branded Effects as well as branding Hashtag Challenges.
- TikTok is fantastic for expanding the reach of your audience, customer engagement , and creativity.
- This article is aimed at startup and small-sized entrepreneurs who would like to utilize TikTok to promote their company.
mediaindonesia.net– If you are a manager of a company it is likely that you’ll use any form that uses social media to market reasons. In 2022, more than four billion individuals are expected to utilize social media across the globe – a number that is steadily growing every year, making social media an ideal platform for businesses to reach their intended audience.
One of the newest popular social networks that have recently gained popularity is TikTok. It is described as a combination with Vine, Twitter and Instagram which allows its 1 billion monthly active users to make short-form music-focused videos, and edit them using filters, lenses and AR features.
While TikTok was first adopted by teenagers but it is slowly getting the attention of younger adult users ( nearly 70% of active users are aged under 40) This makes it an ideal opportunity for brands looking to capture the unattainable interest of Gen Z and millennials.
With the increasing popularization in the concept of engagement-based marketing, TikTok is a excellent platform for businesses to promote their products in a manner that isn’t sloppy or shrewd.
How does TikTok work? TikTok functions
Like any other social media platform you’ll instantly be blacklisted in the event that you’re perceived as unaware of what you’re doing , or not adhering to the rules that are not written down on social media sites. Use the app by creating profiles, following the most the most popular users, and then creating your own content until you’re sure you understand what users actually like to connect with, as well as the social media platform’s culture.
“For an organization to succeed on TikTok the company must initially be present on TikTok,” Mike Prasad the CEO and founder of Tinysponsor said in Business News Daily. “[Giveusers a reason to follow your business.”
Be aware that authenticity is the most important thing in this case; don’t attempt to create memes if this isn’t the style of your company. Make content that is in line with your brand’s image and supports the goals you have set for yourself.
Different types of ads on TikTok
TikTok can support a variety of ads, including TopView Ads In-Feed Ads and Brand Takeover Ads as well as branding Effects and brand-named hashtag Challenges. Each has an individual goal and result in a different way depending on the kind of campaign you’re conducting.
TopView ads are displayed on top of users’ TikTok feed once they start the app. They can last up to 60 seconds in length. Because this is the most extensive advertisement type TikTok provides, it’s an essential marketing tool that will draw attention of users and help increase brand recognition.
In-Feed ads behave like Snapchat or Instagram stories ads. They run in full screen can be skipped and should be shorter than 60 seconds (although the optimal duration is 15 minutes). They show up in a viewer’s ForYou feed. It is possible to measure the effectiveness of a campaign by tracking clicks, impressions and click-through rates (CTR) and engagements and video views.
Brand Takeover ads
Brand takeovers let one company to control the app for a period of time. You can design videos or images (roughly 3 to 5 seconds in length) which appear on the upper right-hand side of the application, just like TopView Ads but they cannot be skipped. You can include hyperlinks to external and internal websites within your ads too. To determine the success of a brand takeover consider impressions and CTR.
It is possible to create brand-name effects (e.g. stickers, games filters, special effects, etc.)) that viewers can incorporate to their videos. This is a great method of promoting your business with little effort. Interactive experiences are also a an excellent method to make your brand viral.
Branded Hashtag Challenges
Companies can create hashtag challenges where you come up with a hashtag with a objective or reward for participants. For instance, DreamWorks hosted a successful hashtag contest to advertise its Netflix show. The studio asked TikTok users to make videos of them dancing to the theme tune of the show and upload it to the hashtag #SpiritRidingFree. The challenge reached more than 34.4 millions users and had more than 2.6 million engagements, and 4.3 million video views.
This is a fantastic illustration of a company that is aware of the benefits of launching a campaign on TikTok as opposed to another social network as Spirit Riding Freeis a show for children and TikTok’s users are younger. The audience was a good base to base its campaign on as well as an aesthetic that was appropriate for the platform.
Tips to make use of TikTok for small-sized business
TikTok is an useful advertising tool on social networks that can be utilized by almost any company. If you are using TikTok to promote your business make sure you follow these suggestions for a higher level of engagement.
1. Study trends prevalent among the users of your targeted audience.
This method can be employed for all social networks but it’s especially effective for TikTok. The platform is popular because of the volume of posts about specific subjects like dance, entertainment, pranks as well as travel, DIY and education. Find out who your audience is to determine what kind of content they engage with the most. You can then use this knowledge to decide on the kind of TikToks you post.
For instance, if you observe that your viewers are extremely engaged by videos of pranks, you could upload videos of employees doing humorous pranks at work.
2. Choose a relaxed and less commercial approach.
In contrast to Instagram, TikTok largely rejects well-crafted, high-quality content. In this way, it has gained a reputation as a social network that lets users can freely express themselves.
“The benefit in TikTok lies in the fact that is a creative and accessible place,” Prasad said. “That means it thrives off an element of whimsy and steers clear of commercially-oriented productions.”
Engage with your customers and look into what’s exciting about your company. Be sure to clearly comprehend your brand’s values, culture and identity to ensure that the work you produce is authentic and true to your brand and doesn’t follow the typical corporate guidelines.
“TikTok is a nexus of fun, innovative and sometimes, bizarre ideas, so make sure to lighten up the tone of the brand and be part of the lively crowd,” said Madelyn Fitzpatrick the head of corporate communications for Charming Charlie. “Avoid being too formal and rigid.”
3. Take part to participate in TikTok challenges.
One way to increase participation and reach is to take part to participate in TikTok challenges. Find out what music or events are trendingand then design your own personal version of one to publish in your TikTok. This will not only boost your reach, but can it can also make you appear more approachable and real.
Younger generations love brands that they are connected to. Challenges will help you connect with your target audience on a personal level, particularly if your audience is teens or younger adults. Make sure that when you upload an online challenge, make certain to use the appropriate hashtags to increase the likelihood of being featured on people’s ForYou pages.
4. Post about your location.
Location is a crucial element in the promotion of brand recognition, particularly for local small businesses. Include your place of business in your videos and include your area in the caption and hashtag. This will assist people within your local area locate your company. It is also beneficial to make videos that are specific to your region. This can make your service or product appear more familiar to locals.
The advantages of TikTok for small-sized businesses
TikTok can be extremely beneficial for your business If you make use of it effectively. It allows you to create diverseand engaging content that appears authentic to your audience.
- The reach of users: TikTok is one of the most popular online social networks and is now part of the ranks of big-hitters such as Facebook, YouTube and Instagram. There are 1 billion monthly active users across 141 countries. The more eyes that are on the app means more possibilities for people to see your ads with your logo. This makes it a desirable marketing option for companies who are looking to reach a wide public.
- Engagement of the consumer: Users aren’tjust downloading the app, they are actively engaged with the content on TikTok and resulting in a high level of engagement. TikTok’s average user is spending 858 minutes a month using the app and the number is growing dramatically from year to year. This, coupled with the unique delivery algorithm of TikTok can allow you to observe high engagement from your brand.
- Opportunities for creativity: Brands on TikTok are thriving with content that is playful and enjoyable. It allows you to look at the various aspects of your business like what makes you enjoyable and fascinating and TikTok offers a platform on which the fun aspects of your business will be appreciated (and could even earn you cash).
The reason why you should join right now
TikTok is still relatively new particularly in the business world and, consequently it isn’t as well-known in the same way as Facebook, Instagram and YouTube. It’s also less expensive to advertise on since there’s no influencer network yet. There are fewer users competing for sponsorships and ads.
Furthermore, it helps you take the crucial first step into marketing to Gen Z, the notoriously difficult-to-market-to generational group, which is becoming more important as they gain a stronger foothold in the economy. Marketing to younger generations does not necessarily have to be difficult. simply meet them at their level, follow the rules they have, and have enjoyment in the process.