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Trade Show Displays: A Buyer’s Guide

Trade Show Displays A Buyer's Guide

Your trade show exhibit could be a crucial factor in effective lead generation and maximising the return on investment. Here’s how you can get the most value from your exhibit.

  • Trade shows are a great way to aid in the generation of relevant leads in person and increase the ROI.
  • Renting a display for a trade show is a good option if you don’t take part in numerous trade exhibitions. If not, purchasing is a great option.
  • When selecting a tradeshow display, think about the show’s overall appearance and cost that can vary from a few hundred dollars to thousands of dollars.
  • This post is intended for small-sized business owners who want to consider attending trade shows. A professional trade show display is essential to show what your business can provide and to also catch the attention of the show’s participants – potential clients and customers. Without a captivating exhibition, it’s easy to miss out on the numerous networking opportunities during a trade show as well as creating lead and developing the reputation of your business.

“A trade show display is a highly visible statement about a company and its products,” said Laurie Pennacchi, vice president of sales at ExpoMarketing which is a trade show display business. “The company benefits from having a display by attracting visitors at shows that generate leads.”

So what can a successful display at a trade show can do for your business? In addition to attracting people’s attention and attracting attention, it could say something about your company.

“A display should tell attendees who you are, what you do, and how you can help [them],” said Gwen Parsons, an independent communications consultant who has a background in marketing for trade shows. “[It] should portray your company brand and image in a way that will help salespeople introduce products, engage attendees in a conversation, generate qualified sales opportunities, and leave a favorable impression to facilitate follow-up after the event.”

Without a display Parsons warns that you’re at disadvantage to your competitors because “it’s very rare for a company to contract for an exhibit space and not bring a display.”

No matter if you’re a show experienced or new, it’s important be weighing your options when it comes to display options for trade shows in case you’re searching to purchase a new display. With the design and style of trade show displays always changing and evolving It’s essential to keep up-to-date with trends in trade shows.

Displays at trade shows of various types

There are a variety of display for trade shows that you can choose of, so you are able to set them up in almost every way you can imagine. But, the two most commonly used displays for trade shows are pop-up exhibits as well as panels.

Pop-up exhibits

Pop-up exhibits are made up of a flexible , non-slip panel that is connected to an accordion-style frame which expands and locks in place to create an angled or curving wall. The structure is used as part of the wall behind your booth at a trade show. Here are some of the key features that pop-up display displays have:

  • Much less expensive than other options for display
  • Lightweight
  • It’s easy to ship and travel via
  • Very easy to install

“When you’re a small business, pop-ups are ideal,” explained Kristen Harold, CEO of KMH Marketing. “When you’re doing multiple shows, it’s cost-effective and looks much more professional. When you’re graduating to a large space or putting a focus on one show, having a display built out custom should be considered.”

Panel displays

Panels are more durable than pop-up displays, however they are generally heavier and more difficult to set up. They are easily arranged in various ways since they comprise a variety of rectangular segments covered with fabric , and are able to be connected.

“Just be aware of all of the costs involved before committing,” Harold said. “You can also save these [displays] and use [them] again.”

Other types of display

Here are some more common display types:

  • Modular exhibits Much like a display panel Modular exhibits come with a variety of components and are able to be set up differently, however they are smaller than pop-up displays.
  • Pipe-and-drape display: These displays feature frames made of metal with drape of fabric and are often utilized as a background.
  • Tabletop display: Suitable for events that don’t require large displays Tabletop displays function as an enlargement of a pop-up or panel display, but are designed to be able to sit on tables.
  • Truss display: Heavy-duty with steel or aluminum frames These displays are typically used as backdrops in TV shows as well as for lighting systems. They can be used for displaying almost anything.

Based on the vendor you choose or exhibit space depending on your exhibit house or vendor, you could have different alternatives. You could make an individual trade show display system designed specifically for your company, and have the possibility of combining different kinds of displays.

The benefits of a trade show display

Here’s how displays at trade shows will help you make more of appearances at trade shows:

  • It can help you generate significant prospects. A standout trade display attracts more attention than an average display. This attention is likely to be from those who are perfect for your product or service.
  • The opportunity to meet potential customers face-to-face. Although lead generation is often done online Meeting people in person can be powerful. A display at a trade show can assist you in reaching this target. Displays can provide a powerful start to have conversations that will eventually will lead to sales.
  • The display may provide a substantial ROI. Yes, trade shows can be expensive and display displays can be costly. This is why having a striking trade show display is crucial. The more attractive and informative your exhibit, the higher the number of leads you’ll generate. As more leads are converted to customers, your return on investment will rise.

Renting instead of. buying trade show exhibits

When it comes to getting an exhibit for a trade show There are two options: You can lease temporary displays for your exhibition, or buy one whenever you require it. Renting is an option that works for a variety of businesses and some prefer having their own display equipment available. How do you determine what is the best option for your business?

It is important to think about the size of your exhibition and the quantity of trade shows at which you intend to exhibit.

“If the booth spaces are 10 feet by 10 feet, it probably makes sense to purchase a portable exhibit,” Pennacchi stated. “For larger spaces, a rental is a very logical choice. The company has the opportunity to change their booth layout from one show to the next while still preserving their look and feel.”

Renting solutions are definitely cheaper however, only if you do not exhibit regularly.

“A display rents for about 25% to 35% of the cost to buy it,” Parsons stated. “So one rule of thumb is if you are planning to use the same exhibit three times during a one-year period, you should purchase the display.”

It’s also important to look at the resources you have. If you’re experiencing problems with storage or maintenance then you might want to rent a. Pennacchi said how renting an exhibit does not require storage, which means you don’t have to pay on storage or maintenance.

“[Business owners] get the booth of their choice in perfect condition for each show,” she said.

Who can rent an exhibit?

“If a company is a first-time exhibitor, wants to test a new market, wants a bigger footprint for a once-a-year national event, or is uncertain about changing business strategies, the safe bet is to rent a whole new exhibit or add-ons to extend existing display properties,” Parsons stated.

If, for example, you’re brand new to the world of trade shows or are making major changes to your company (such as an merger or rebranding) do not jump in without a plan: It’s the perfect time to look into renting a system, and not to make the purchase of a large amount.

“Plus, exhibitor renters can reuse their graphics at a subsequent event whether they choose re-rent or purchase the same exhibit property,” explained Parsons and added that should you choose to purchase your rental exhibit then you should inquire with your consultant if a part of the rental cost could be applied towards the purchase.

Who should purchase display?

Harold stated that owning a show is usually the best choice for shows that are scheduled multiple times each year. “Storage will cost you, but renting and setting up a brand-new display each show will be a larger expense.”

How do you choose an exhibit at a trade show?

In addition to deciding whether renting or purchasing is more preferable You’ll need to look for the best selection types of shows offered and select a vendor with the layout and display options you require.

1. Find your display choices.

It is essential to do your display buying offline, especially when there are numerous options available that are available. Pennacchi recommended attending other trade shows as well as researching the activities of your competitors to help you understand the kind of display you’d like to see.

“There [is] a multitude of trade show displays available today,” she added. “It is difficult to make a decision by looking solely at websites. It is beneficial to walk a trade show, preferably in your industry, and pay attention to the types of exhibits that attract your eye and that make a statement similar to the one you want to make. Check out what your competitors are doing, and make a point of trying to outshine them.”

2. Be aware of your needs and constraints.

Before you decide the kind of display you’d like, take into consideration your needs and constraints to ensure you don’t waste money over the long haul.

“There are pros and cons to any type of trade show display,” Pennacchi stated. “Some may be stunning however, they’re far too costly to be within budget criteria after you take into account the expenses of exhibits. A few are inexpensive or moderately pricey, however they have little or no presence.”

3. Contact vendors.

With the many options to think about selecting a trade show display system is complicated. The most effective approach Pennacchi advised to communicate your objectives and budget – both for the immediate and the long-term to the prospective vendor. After that, the vendor will provide you with a range of choices and offer suggestions that meet your requirements.

“Find the exhibit house that best fits your needs,” Pennacchi stated. “It is important to establish a relationship with a company that wants to be your partner and not just a vendor. If your exhibit house understands your needs and evolves with you as your business grows, you will have a lot of success with your trade shows.”

In making the final call, according to Pennacchi will take a variety of elements into consideration, including your budget as well as the style.

Prices for trade show displays

Displays at trade shows can be as low as one hundred dollars or even thousands. Pop-up displays can cost as little as 200 but prices can reach $5,000 for more modern displays. Panel displays can be found at $5,000, however they begin at $500. Tabletop displays are cheaper, and range from $50-$2,000.

In addition, accessories like tables, shelves and lighting – could cost between $50 and $1,000. The table itself is priced between $250 and $1000. Add that all up you’ll be looking at an amount of between $300 and up to thousands of dollars.

Before you purchase your trade show display, make sure you have the right price.

If you’re planning to attend a trade show scheduled and you’re considering buying or renting display equipment Our experts suggest you need to ask these questions:

  • What are our objectives in our participation at trade shows?
  • How size(s) of space for exhibits do we intend to utilize?
  • How often do we intend to show?
  • What is the budget we have to display?
  • What will they be doing to set up the display and packing the display?
  • What are we planning to accomplish in our exhibition to advertise our products and services?
  • We would prefer to purchase or rent an exhibit at a trade show?
  • Does this vendor have a clear understanding of our requirements, or are they trying to sell us something?
  • Is this company outsourcing or offer all of the services on its own?
  • Does this vendor provide the services of graphic designers?

It is also advisable to research other vendors as well as the events you intend to attend to get an idea of what options are available. Your research, as well as the answers to these questions will aid you in determining what kind of trade show exhibit you require and which exhibit or vendor you want to choose.

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