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Unified Communications: Make Your Phone System Work Harder

Unified Communications: Make Your Phone System Work Harder

You might be amazed by the variety of options your company phone system has to offer.

  • A unified communication system can be described as a solution that lets teams connect with each other via any device, at any time.
  • Unified communication systems can help companies integrate their tools on one platform that provides anywhere access to cut costs and boost efficiency.
  • Artificial intelligence could provide new capabilities for integrated communications systems, like the voice assistant and instant transcripts of meetings.
  • This article is designed for those in the business world who are interested in learning about communication systems, or are looking for tools that can improve team collaboration.– The days are gone where businesses relied solely on their phones only in order to receive and make calls. A lot of the top phone system providers have widened their offerings to integrate communication systems, giving employees the capability to communicate with people outside and inside the office in a variety of ways from one location.

The idea of unified communications (UC) is an Cloud-hosted enterprise communications platform that is able to work across many platforms and channels.

“Unlike traditional business phone system that provides only the capability to receive and make calls, unified communication integrates video conferencing, phone services as well as SMS, team messaging and fax as well as other communications tools in one integrated system,” explained Jose Pastor who was the former senior vice director of product management at RingCentral.

The rise of Voice over Internet Protocol (VoIP) and cloud-hosted services has created unification of communications a reality. Prior to VoIP as well as the cloud, conventional telephone systems depended on branch exchanges that were private systems, which were located inside every company.

John Pope, CEO of Jive Communications by LogMeIn, explained that the typical configuration of a conventional phone system consisted of the computer server as well as a manual control board as well as multiple lines connecting to the system that was accessible to everyone. The lines were later linked to an internal system of switching that routed calls to each individual’s phones.

“If it sounds like a complicated question It’s because it’s,” Pope said.

Because all the communications tools within these systems depend on the internet for moving data between them, Pope said, the only requirements UC requires is an internet connection, as well as an internet-connected computer or IP phone. “This simple and unifying service reduces prices while providing robust features that go beyond the simple call tone.”

What’s a united communication system?

A unified communications system combines various services, including email, telephone, web browsers and video conferencing using a combination of hardware as well as software and network solutions. The appeal of the UC solution is the fact that it provides you with an affordable, consolidated and flexible method of talking with your team via any device, whether mobile or computer and from any location connected to the internet.

As smart communication systems are becoming more sophisticated and teams are accustomed to making the most of the tools they have available, an UC system is a powerful tool that can seamlessly be integrated into any workflow.

Benefits of unified communication systems

With the ever-growing mobile workforce, providing employees the ability to connect with customers and peers and from any location is driving the growth of UC systems. It doesn’t matter if it’s video-conferencing for customers or instant messages with colleagues, UC systems offer a variety of tools to keep communication moving for employees. Are you looking for a video conferencing service for your small-scale company? These reviews and top choices will help. ]

Access from any device

The traditional 9-to-5 working day at the desk of an office worker is now gone and tools that enable communication via any device at any time are essential in today’s tech-driven, fast-paced world.

“Between mobile and modern collaboration technology, today more than ever before, people work from home and away from the office effortlessly and efficiently,” Pope said. “It’s giving more flexibility, greater globalization, and most importantly more effective communication.”


While having all of these tools for communication is extremely advantageous to workers, providing them all in one place is what makes UC systems attractive.

“Providing flexibility and choices in how employees communicate is essential but it’s also crucial to wrap these tools into one experience in order to give today’s workforce with an effortless user experience.” Pastor stated.

Productivity increases

Research conducted by RingCentral discovered the degree of “app overload” the majority of employees suffer. The study revealed that employees are using four different communications apps on average more than 70% of them spending between 60 and 60 minutes each day – or 32 days of the year switching between these apps.

The study found that employees recognize how important being able to access all of their communications tools in one place is. The majority of people surveyed would prefer a single platform to handle all communications, citing more efficient workflow, improved productivity, and less confusion as the most important benefits.

Pope believes that having access to all of these communication tools from one location can have an effect on an organization’s productivity, innovation productivity, and efficacy.

“Some of the advantages that could transform your communication and culture and drive exponential growth for your business are streamlined communications, improved mobility, higher quality of service, better customer interaction, improved security enhanced employee engagement advanced capabilities and access to vital information and tools that could influence the growth of your business,” he said.

Lower cost

Cost savings are another benefit that comes with UC systems. Instead of paying for each of these tools on its own, UC providers bundle them together at a much lower cost.

“Businesses can save hundreds to thousands of dollars by investing in unified communication technology,” Pastor said.

The most effective unified communication systems


Nextiva offers an UC system that is specialized in phone systems that are designed for customers’ relationship management (CRM) solutions. They offer various options that are able to integrate with the majority of the top CRM programs. By streamlining processes such as sales pipeline management, as well as route routing for cases Nextiva has a variety of features that can help sales reps and customers service managers.

Nextiva provides top phone services, including voicemail to email and call recording. Additionally, collaboration tools such as team messaging and audio conferencing will increase productivity and help keep your business operating. With an estimated 99.999 percent service uptime Nextiva is able to ensure your business’s uninterrupted 24/7 service across all of the United States.

The costs for Nextiva vary between $17.95 from $17.95 to $75.95 per month per user. Find out more information in our complete Nextiva Review.


Simple to integrate, easy to use, and offering many functions, RingCentral offers businesses of any size a reliable cloud hosted VoIP UC system. Features include virtual receptionists that guide the caller, call recording and call screening, as well as an impressive 99.9999 percent uptime allows RingCentral to offer reliable, services all hours of the day.

RingCentral is rolling out a set of AI-powered tools through 2022. They will give users the ability to auto-transcribe phone calls and capture highlights of meetings. Additionally, it offers an interactive whiteboard that allows you to sketch out concepts using sketches as well as notes and annotations. It is available for desktop as well as smartphones, RingCentral allows teams to stay together, both in and outside from the workplace.

RingCentral’s charges are ranging between $19.99 from $19.99 to $69.99 per month per user. Read our complete RingCentral analysis to find out more.


Ooma is a powerful tool for teams to collaborate almost anywhere using a laptop or mobile device it can also organize a videoconference with up to 25 participants. While it might not offer all the features offered by others UC devices, Ooma is a great alternative for small and mid-sized enterprises that require speedy communicate with no bells and bells.

All the key features of the UC system are available through Ooma. All of the essential features are available on Ooma platform, which includes calls logs, voice mail, and the ability to create virtual extensions that can be used by remote employees. Even better, for businesses that use Ooma inside an office, it is compatible with both analog and IP phones. With a responsive customer support and technical assistance, Ooma offers a simple procedure to setup an UC system without the need for an IT professional.

Ooma has two subscriptions available: Ooma Office, which costs $19.99 per month for each user or Ooma Office Pro that costs $24.95 per month per user. Find out more information in our comprehensive Ooma Review.

The future of unification communications systems

Although UC systems provide a broad variety of functions however, there is the potential for expansion.

One method Pastor thinks that the way these services are evolving in the near future is being able to integrate more seamlessly with other software programs and applications. For example Pastor points out RingCentral, an integration with Salesforce. RingCentral connection with Salesforce which allows users to make calls with a single click, without leaving Salesforce.

“UC systems will continue to develop to ensure that business communications are more seamless and integrated with the workflows of businesses,” he said.

Pope believes that technologies like technology like the Internet of Things, artificial intelligence, and mobile applications will broaden the ways UC systems are utilized.

“Voice assistants will be more intelligent and supported by natural language processing as well as continuous processing of machine-learning,” He said. “We’ll also witness immediate transcription, and more information about context through artificial intelligence and the ongoing implementation with UC devices with Office productivity tools.”

The growth of these kinds of systems could also alter the way companies grow. Pope said that unified communication will result in more global expansion.

“As internationalization in business increases, UC will grow proportionately and will provide businesses with the opportunity to expand globally,” he said. “And since the workforce that is remote grows it will witness web and video conferences grow in both popularity and importance.”

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