Salesforce is a dominant force in the world of CRM. However, there are alternatives to consider.
- Salesforce is the largest CRM platform in the world.
- That global scale means you can’t meet every company’s unique needs.
- Other CRM solutions have filled these gaps in the market, meeting the specific needs of small businesses.
- This article is for small business owners who want to know what qualities they should look for in a CRM to best suit their needs.
mediaindonesia.net– 2020 was another great year for Salesforce. The SaaS CRM giant announced another record quarter and dominated tech stocks and investment forums alike thanks to its lightning-fast growth and rapid acquisitions. Last year Salesforce acquired Slack, Mobify, The CMO Club, Vlocity, and Evergage, but that doesn’t mean the software company is immune from the competition. Other companies, like Adobe and Oracle, are constantly changing their offerings in an effort to outdo Salesforce.
Why should you consider Salesforce alternatives?
The customer relationship management (CRM) space is filled with large and medium-sized companies vying for business, and while there is a lot of competition for SMB customers, only a handful of CRMs are real competition for Salesforce at scale.
Salesforce is the biggest name in the market. It offers the widest range of features and integrations at reasonable prices, but smaller companies may struggle to understand all of its features. Their customer service also ranks poorly compared to other companies – sales reps can be hard to reach, and their support isn’t always enough. [Interested in CRM solutions? Check out our reviews of the best CRM software.]
Salesforce’s main competitors
Here are some of Salesforce’s key competitors in 2021. Could any of these be a better fit for your small business?
Keap, our pick for the best CRM system for ease of use, manages automation with simplicity in a highly customizable design. It offers comprehensive sales and marketing add-ons to its main database. Live customer service is limited to standard business hours of the week.
- Key Features: Comprehensive automation packages include sales, marketing, and e-commerce options. Detailed customer portals give customers options to pay their bills instantly via their favorite banks and instant message alerts.
- Pricing: All three monthly subscription options require the purchase of a basic package and charge $ 30 per additional user. The basic plan starts at $ 79. The Pro plan increases to $ 149 and the Enterprise option costs $ 199.
Zoho CRM is the most personalized option for small businesses. It offers all the most valuable CRM features at a reasonable price. Its comprehensive feature list surpasses many competitors at its price.
- Key Features: Zoho has one of the largest integration fields on the market. This can be a significant cost savings for small businesses that cannot afford fully customized software platforms. Their online documentation is exceptionally comprehensive and helps customers install Zoho right away without the hassle of software patches.
- Pricing: Zoho offers five subscription pricing plans, starting with a completely free option for up to three users. Small businesses can also consider the Standard plan for $ 12 per month or the Professional tier for $ 20 per month.
Less annoying CRM
Less Annoying CRM, our pick for the best low-cost CRM software, is consolidated into a single flagship model. While it lacks some of the features of others on this list, each feature is refined, integrated into the complete system, and accessible to all paid users without the typical hassle of selling more customer service.
- Key Features: The focus is on the tools your business will use every day. Real-time integrations and updates with Google Calendar and Mailchimp send personalized daily reports and reminders to all users. Exporting data, a huge hurdle with some of the more complex systems, is a one-click process. All updates are free and automatic.
- Pricing: There is a subscription plan, which costs $ 15 per user each month.
Oracle CRM On Demand
Oracle CRM On Demand may be behind Salesforce in CRM market share right now, but this tech giant is poised to take as much business as possible from Salesforce. Oracle is no stranger to massive acquisitions either: in 2020, it acquired at least three large companies, with a focus on industry solutions.
- Key Features: Oracle CRM includes custom integrations with the full suite of Oracle products. It provides a powerful analytics system, top-notch mobile apps, and full browser and cloud support.
- Prices: prices are customized according to the specific needs of each company.
SAP is a giant international software company that has been in the business technology industry for nearly 50 years. Its solutions reign in the largest international government and commercial markets. The SAP Customer Experience cloud is gaining ground among small and medium-sized businesses.
- Key Features: SAP offers multiple clouds on its integrated network, each with their own focus, including Data Cloud, Marketing Cloud, Commerce Cloud, Sales Cloud, and Service Cloud. Each system reaches its maximum functionality when it is joined to the complete suite.
- Pricing: SAP pricing is tailored to the needs of each company. Companies interested in SAP cloud solutions can sign up for a free trial.
Other CRM competitors
While these are the biggest competitors looking for Salesforce, there are many more in the group. Salesforce is unique in that it has gained significant market share by addressing companies of all sizes simultaneously. Now, Salesforce is facing competition from big dogs like Oracle Customer Experience and Microsoft Dynamics who are trying to get out of the corporate market and ensnare large and midsize businesses, as well as competition that focuses solely on the SMB suite. . Competitors like HubSpot and SugarCRM may not be able to touch Salesforce in size, but they understand the SMB market and offer a more modern approach to buying SaaS.
Salesforce is the CRM company to beat in 2021 and will no doubt have its improvements to be made over the course of the year. But the strength of the competitive landscape promises to be interesting this year.