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Why Your Business Software Is Looking More and More Like Social Media

Why Your Business Software Is Looking More and More Like Social Media

Social media apps, as well as factors such as smartphone usage and employee expectations, have resulted in the user experience to increase.

  • The interface of business software’s users and user experience have slipped than consumer software in the past 15 years.
  • More efficient UI and UX implies less training is required to become proficient in the field of business software.
  • Software that is simple to use leads to higher employee productivity, as well as better morale.
  • This post is intended for those who own businesses and are looking to choose new software to run their company, as well as anyone else who is interested in the development of software that is user-friendly.

mediaindonesia.net– Software is constantly evolving to meet the requirements of the consumer. For software for business it has led to the trend towards familiar interfaces for users, like those found on websites for social networking. For companies, this implies streamlined training and increased employee productivity. This article will look at the technological advancement of technology for business through time and how the user experience has significantly improved over the past few years.

What is UX/UI?

“UI” as well as “UX” are words that define the front-end of software. Also, they are the interfaces that the user is exposed to and is able to do. “UI” refers to “user interface” and covers all that a user is able to perform with the program from a functional standpoint. “UX” is the abbreviation for “user experience” which refers to the emotions that users take away from the experience. These could include user-friendliness and frustration, confusion or.

Consumer-oriented software has been traditionally more appealing and simple to use than corporate software. The reason is because software developers create products to appeal to the individual user and adapt to market demands. If an app designed for consumers is uninspiring or clunky consumers will opt for the product of a competitor, and developers must upgrade their products to be competitive in the marketplace.

In the case of business software those who make the decision are usually not the end users of the software, and their needs are distinct from that of the individual user. In some instances, managers believe that a complex software program can be overcome through employee training, but they’re more concerned with how the software integrates with system’s other systems of the company and the overall cost.

Nowadays there is a greater emphasis on the applications’ UI and UX which is why software is starting to look and operate more like apps for consumers.

What has the UI/UX of business software changed?

Business software was once dull and confusing. It’s the same in certain industries, however over the last few years, a lot of software that are SaaS and cloud-based products have adopted a new look and feel that’s focused on user experience. Some features that were exclusively found in gaming or social networking are now leaking into products for business and other products are becoming more alike in their interface design.

Although all-in-one enterprise software ecosystems remain popular however the ability to integrate with third-party software and utilize SaaS products across multiple platforms is now becoming the standard.

In the process as a result, UX/UI developers are tasked to create solutions that can be as simple to use as basic light apps, but just as robust as older enterprise software. In the meantime, companies are under pressure to replace traditional business systems with more modern SaaS products.

What are the main factors driving UX/UI changes in business software?

Knowing how technology is being used so far can provide us with insights into the technological trends that we’re experiencing today and assist us in anticipating the next steps. This is how the worlds of consumer software and business software products converged and created a plethora that is increasingly homogeneous and user-friendly products that connect B2B and B2C.

Computer adoption

With the rise of computer technology companies had more options for software. The changing dynamics in businesses gave employees more power that gave an advantage to software that had an improved UX.

In 1995 in 1995, Pew Research Center found that in 1995 Pew Research Center found that only 14 percent of U.S. adults had internet access and 42% were unaware of the internet, while an additional 21% of them had known about it and believed that it was related to computers, but weren’t certain the meaning behind it. In 2014, the Pew Research Center’s study revealed that 81 percent of American adults had access to computers.

Then, in 2021, it was the time that Pew Research Center found that just 13 percent of American households with earnings below $30,000 were not using a web-connected device (a tablet, smartphone or laptop) at home. the situation was virtually non-existent with higher income levels.

Additionally, 85% of American adults are on the internet at least once a day as well as almost one third (31 percent) reported that they are “almost always on the internet.” This high usage of apps by users has created a huge demand for apps with the most effective UX.

The majority of first-time users were introduced to computers in workplace environments. Of course, computers at home are now commonplace however in 2000, just 62 percent of Americans used desktops or laptops. As widespread as computers have become however, their adoption was not a quick process and the way in which computers and other devices were adopted been a major influence on UI as well as UX design.

Changes in expectations for employees

In the beginning, people thought of computers as a business tool which is why they were focused on how computers could help make their work more efficient. The focus was not on the attractiveness of a piece software was, as the alternative was to do everything manually. Because there was no to compare and technology was at its limit (for the moment) The general notion was that any program was better than none in any way.

The opinions of employees about software were insignificant and not just due to the fact that there were fewer software products to pick among, but due to the fact that in the 1990s and in the early 2000s, workplace culture was one of hierarchy along with formalities. Not one in which employees believed that they were entitled to decide the way they operated. If workplace systems weren’t easy to use, then employees were required to accept the issue and continue to use them.

Puneet Gangal, CEO and the founder of Aciron Consulting (a business management and IT consulting firm that is headquartered in Boston) has worked working in the technology and management industry for more than 20 years and has seen the changes in the field firsthand.

“For many years companies were prioritizing function over design when it came to internal applications. It did not matter what the design was, so long as it could get the task completed,” Gangal said. “Employees were using these applications as they were forced to use them. However, now employees are so used to using intuitive and beautiful devices in their everyday lives that they’re demanding an identical experience when it comes to their software for business.”

Although many clickbait stories accuse millennials of the increased demands that businesses make of their technology at work Experts we spoke to were all of the same belief that the change is more to do with accessibility and accessibility than the age or generation.

Adam Conrad, a software consultant and business owner with a decade of experience as an UX engineer, discussed the need for elegantly developed work software as an logical development in business technology.

“First we required to bring our products on the internet to expand sales,” he said. “Then when everyone was selling their own online store the focus shifted to about creating an amazing experience for customers using the products. We’re just at the stage where there’s sufficient market saturation to where we need strong brands to stand out A brand is an experience when using the products as well as communicating with employees.”

As per Gangal and other experts in UI/UX we spoke to companies that don’t provide employees with easy-to-use tools face the possibility of employees going off to seek out the solutions they want.

“We have observed companies without an intuitive documentation management software and employees opted to utilize a range of consumer-grade products that are not sanctioned like Dropbox or Google Drive, instead,” Gangal said. “To be competitive with these personal software products and increase the user experience, business software should adopt UX design. If not, software for business will be pushed out of the market by consumer software that is crossing over into the enterprise market, like G Suite.”

Alongside changes in the workplace environment and an increase in low-cost SaaS solutions The way that people use technology has drastically changed over the past 10 years. The majority of people work at home, setting their own schedules, signing contracts and accessing business applications at the touch of a button and needing the balance of work and life. The COVID-19 virus has increased this trend. This has been made possible because of the move away from expensive locally hosted software, and towards SaaS applications and solutions for mobile apps, which is triggered by the wide-spread acceptance of smartphones.

The influence of mobile devices and apps

Smartphones have contributed more to how people think about and utilize business technology than you believe. In 2000, when only 62 percent of Americans used computers, a much lesser percentage (53 percent) owned mobile phones.

In 2014, nearly 90 percent of American adults owned cellphones however, cell phone ownership was not as tightly tied to socioeconomic standing or education as the use of computers and their ownership was (and remains).

The price of entry-level smartphones fell dramatically when usage became more common and when smartphones first launched from Apple (2007) or HTC (2008) and HTC (2008), the mobile internet experience became significantly better. It was a moment when consumers were looking to connect to the internet but could not afford an office or laptop (plus the cost for access to the internet) then they could purchase smartphones. In fact, by 2021 27% of the people in low-income households depended on smartphones for internet connectivity, as per the Pew Research Center’s research.

In the beginning of 2000, the initial version of downloading add-ons to phones came with customized ringtones and wallpapers. In 2008, the world changed when Apple introduced the App Store, and Google came out with Android Market (which later became Google Play).

In the first time that the App Store first launched it only offered 500 apps, both either free or paid for download. Today the Android as well as Apple stores provide millions of applicationsthat allow users to modify your devices to ways that they were unable to before.

The unintended result of turning ordinary users into UI/UX experts. Similar to Yelp apps, marketplaces for apps allow users to post reviews and ratings, and when users had access to hundreds of applications, they were taught to make choices (just as today’s casual food critics).

When you look through the reviews for apps, you’ll come across complaints about the inability to alter the app’s color scheme and the omnipresent nature of ads and in-app purchases software bugs, the absence or presence of certain options.

In 2010, as apps began to take off in a huge way and were gaining popularity, the top apps were typically games like Facebook, Facebook, media platforms such as Netflix and Pandora and even communication platforms like Skype. When it became apparent that apps weren’t a trend but rather an evolution in the technological ladder, large software companies started creating apps to enhance their offerings and services, such as business software.

Then, the smartphone social-media major bang occurred and a new market of e-commerce and marketing was created, permanently blurring the distinction between business and personal use apps.

Social media’s influence

The growth of social media led to greater exposure for consumers to both business and personal products, and increasing competition and cross-over in B2B as well as B2C technology. Examples of this include Facebook’s move into business products, the monetization of Instagram accounts, as well as advertising on the platform itself as well as the development of G Suite (later Google Workspace) from a previously consumer-oriented service (Gmail). Financial applications like PayPal have expanded into the world of credit card processing as well as competitors such as the POS company Square shortly followed. Are you curious to find out which one is the better choice? We’ve compared Square with PayPal head-to-head. ]

Today, instead of consumer and business solutions being developed in isolation with different objectives Consumer products are now impacting the UI/UX of business, and vice reverse.

A lot of software development experts we spoke to stated that they believed social media design has an immediate impact on business software as well as design for apps. A few examples they provided as proof of this trend in workplace software include “at” mentions (@EmployeeName) within work-related systems downvoting and upvoting for work applications, the use of emojis within chat applications for work, GIFs in work chat systems and live notifications in SaaS products.

Releventure’s CTO Randolph Morris, who has been in the world of technology for more than 30 years pointed out the rise of mobile devices and the growing emphasis on the comfort of employees as factors that lead to the uniformity between interfaces between businesses and consumers. Morris agreed that the distinction between personal and business products is blurring and said it’s not surprising that consumer-oriented elements are now being integrated into solutions for business.

“Software can be at a stage that the vast majority of functions are based on an established UI element that users feel comfortable with,” Morris said. “Add to the mix a generation who have these features at their disposal for the entirety of their lives. In the majority of cases it’s logical to make use of the elements of interface that people have come to expect. In addition, many platforms have guidelines that help to reinforce this expectation of uniformity with user interfaces.”

Because people want an immediate feeling of familiarity with the business tools they’ve not experienced before, designers have adopted a user-first method of designing. A product that’s not user-friendly can ruin the otherwise excellent product.

Lisa Baskett, a senior UX researcher at RevUnit with more than 20 years of experience in the field She said she’s seen clients develop “increasingly more knowledgeable about the process of user experience and techniques” during the past few years. She said that due to the shift in the business world, current UX/UI experts are “starting to realize the importance of focusing on the user’s needs most of all.” She believes that the major reasons for this are user experience (in in the shape of unsuccessful products and revenue loss) as well as “greater awareness of the UX sector in general through conferences, social media and blogs from industry experts.”

She also pointed out the power on social media and particularly its usage of the social network in businesses as a pivotal moment in the design of business software and the expectations of consumers. “[Clientsare] looking for the same open and quick communication tools that are available in the programs used at home within the software they employ at work. They are looking for an equal amount of interaction in addition to […] The public is becoming more tolerant of the gulf between personal applications that work seamlessly and the slow and inefficient experience of business software they use each day. Users are looking for quick and easy experience.”

Employees are increasingly demanding high-quality UX

When people first began using office software there was a belief that every program required a long learning curve. Nowadays, there’s a belief that technology that is good should provide enough understanding to remove the need for additional training beyond a few guides to learning and instructional videos. Although the blame for this reluctance with learning is usually attributed entirely to young people but they aren’t the only ones who have their opinions about technology into the workplace.

There is no doubt that younger generations are more exposed and have higher use rates to smartphones, social media and computers but the older generation is slowly catching up.

As per The Pew Research Center, 96% of millennials have smartphones However, so do 95 percent Generation Xers (born 1965 – 1980) and 83 percent of boomers (born 1946 – 1964). Furthermore 77 percent of Gen Xers as well as seven-thirds of boomers utilize social media, either for personal reasons or professionally.

Benefits of the right business software with a great UI and UX

Many experts claimed to have colleagues who have quit work due to poor-designed technology. Many mentioned instances of clients or employees flat-out refusing to use outdated solutions. This belief – that the necessity of onboarding is an indication of a system that is not designed properly is likely to increase as more users who have grown up with Snapchat as well as Instagram become employed and as software solutions become more identical in design and appearance.

In the end, adopting business software that has an intuitive and practical UI or UX will:

  • Reduce time for training and onboarding.
  • Improve productivity.
  • Increase the morale of your employees and increase their satisfaction.
  • Reducing errors and wasting time through solutions.
  • Enhance retention of employees..

This suggests that small companies should take their time when evaluating the software they use and think carefully about how the use of outdated systems that are less user-friendly could affect the morale of employees, retention and efficiency.

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